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Tim Tebow, quarterback of the Florida Gators has been making headlines this year with his passionate witness for his faith. He routinely writes Bible verses on his eye black patches (he’s even promoting my blog!)

The Toronto Star featured an article today about a battle brewing on the horizon. Tim Tebow and his mother Sam will be featured in a 30 second commercial during this year’s Super Bowl; not one with bikinis or beer, horses, or hamsters being shot through a cannon. This ad is paid for by a Pro-life group in the US and supporters of the Pro-Choice movement are furious that CBS is allowing this ad to be shown during the Superbowl.

“An ad that uses sports to divide rather than to unite has no place in the biggest national sports event of the year – an event designed to bring Americans together,” Jehmu Greene, president of the Women’s Media Center, said in a statement this week. “This un-American hate doesn’t have a place in this all-American pastime,” Kierra Johnson, executive director of Choice USA, told Fox News.

Here we see the great paradox of the Postmodern Western Culture: The only thing we can’t tolerate is intolerance. You are free to have any opinion you want as long as you agree with our opinion. Greene and Johnson are suggesting that the promotion of a Pro-Life agenda is divisive and hateful. Are we to assume that a Pro-Choice agenda is unifying and loving? Sadly, neither side of this issue can claim the high ground. Both sides are wildly, bitterly partisan.

I am not in favour of this ad for a totally different reason: Is this a responsive way for the Pro-Life lobby in the US to spend $3 million dollars? On a 30 second ad? Are there other initiatives where this money would be better spent? Homes for Teen Moms? Prenatal care for Moms in crisis? Nutritional supports, job training for young women? Parenting training? Counseling for people who have previously aborted babies?

No one can argue that $3 million spent on Superbowl advertising will definitely get more eyeballs than $3 million spent just about any other way but what are you blowing this much money to say? Are you offering unconditional support to Moms in crisis or are you propositionaly engaging the nation in an effort to convince the public of the correctness of your position?

We need more love in the abortion debate and not more information.

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